At C24 we are always interested in how organisations are using social media to engage with their clients and how they add real value. The Walt Disney Company hit a major marketing milestone at around 8 p.m. PT Saturday night: 100 million Facebook “Likes” across its more than 200 official brand, property and character Pages. As the company only started posting in August 2009 this is an astonishing achievement and enables Disney to really engage with its base giving them regular news updates and product information.
To celebrate the achievement Disney released the video below which highlights the company’s Facebook history and some great facts about the profile of their base.
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